I was asked to be a part of this Directed Expiriential Education (DEE) course during my last semester at Johnson & Wales University. I was put on a team with two other designers to create a campaign for their new “Keeping Families Together” program. The goal of the campaign was to make residents of Rhode Island aware of what Potter League has to offer within this program. It allows families or a person who might not be in the right position to continue taking care of a pet to leave them at Potter League until they are ready to take care of them again, regardless of the reason. My group created donation boxes, social media posts, a bus top advertisement, and a billboard to advertise the new campaign. To do so, we had a photoshoot with pets who people have adopted through Potter League, and used the photos to create deliverables for the client. We were told to follow the Potter League brand standards for this campaign.